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Use Podcast Publicity as a Public Relations Strategy

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Maybe you already have a decent social media following,

but you are not getting as much exposure as you’d like.

Perhaps you don’t have enough time to respond to a HARO query

or reach out to writers to get media coverage,

but don’t get down in the dumps . . .

Trying too hard could be working AGAINST you.

Your time could be better spent on a podcast interview.  I have some tips to show you how to land one. If you ignore these tips, you may miss out on a great pr strategy that can save you time.

I’ll admit it. I’m overjoyed to land press. It’s exciting.¬†However, the reality is, it can be challenging to devote so much time to getting it.

Why work so hard and have nothing to show for it? I’ve used these tips to score media coverage for myself and podcast interviews for my clients. You can do the same for yourself. You’ll be surprised (and maybe relieved) at how easy it is to implement.

Build Relationships by Landing a Podcast Interview

According to the Public Relations Society of America, a concise modern day definition of public relations is “a strategic communications process that builds mutually beneficial relationships between organizations and their publics.” One way to build these types of relationships with a targeted audience is by appearing on a podcast.

Okay. Sounds great, but how do I do that?

Here’s the simple approach I take to land a podcast interview:

1. Keep your pitch simple, but enticing

I create a short pitch. In the first two sentences, I tell them something I liked about their show. I then explain the purpose of the email and how I’d like to work together with them to educate people about XYZ idea.

I then explained why I’m qualified to do that. This is where you can brag a little. Don’t list every accomplishment. Maybe 2 or 3 at the most.

Here’s a sample.

I am a contributor to [insert a XYZ popular website]. I provide articles about [XYZ topics]. One of my most recent posts received [high number of clicks] in [impressive duration of time]. I was also recently featured on the XYZ website.

Then tie in why you’re a great fit for their podcast.

Finally, tell them the next step you’d like them to take if they are interested.

2. Have a one sheet ready

A one-sheet houses all of your important details in one spot. It’s a way for people to get more information about you all on one page. Go to Canva.com to design your one-sheet for free.

In the left-hand column, double-click on the new feature called “find templates.” Then type the word “media kit” into the search bar. This will pull up ideal design templates for a one-sheet.

Choose whatever design speaks to you or fits the image of your company, website, personality, etc. Then start filling in all of the relevant information you want to share. Some media kits are multiple pages, but if you are just trying to land an interview on a podcast or radio show, one page is best.

Choose a design that allows you to squeeze in all of the information on one page. You’ll want to include your bio, contact details, social media profiles, website stats and any other relevant information that you’d like to include. Customize the font and colors to match your site, if you have one.

3. Sit back and wait

Popular podcasts get a high volume of emails. They might not respond to you for awhile. I would wait a week and then send a follow up email. See what happens. You don’t want to be a pest. Focus on emailing many other shows so you’re not putting all of your eggs in one basket. Have a goal of sending out a certain number of emails per day. Hopefully, you’ll land an interview and spread your actionable tips or special story to your targeted market.

The Bottom Line

While getting free publicity on HARO and other pr strategies are useful, try to land an interview on a podcast to work on public relations. It will humanize your brand and allow you to establish a relationship with the host’s audience.

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